These are the words and phrases that give a general idea of what your content is about. When it comes to SEO, these are the words that most people type when looking for a particular topic. Essentially, keywords help to summarize everything on a page; be it infographics, videos or content.


As a website owner, your goal should be to look for relevant keywords, so that they match with what most people look for. This way, you can drive more traffic to your website.


Gettings Started on Keywords

The first thing you need to do is perform a keyword research. This will help you tailor your content around those terms that you know your audience will look for.


When researching these keywords, focus on one piece of content at a time. Similarly, each content should only target one keyword phrase or theme. If you were to use too many keywords in one topic, you’d end up competing with your own content for search rankings. This brings us to our next point on the best way to use keywords in a website.


How to Use Keywords in your Website


The End Goal

Some people think that using keywords helps to trick search engines into ranking their contents. But this is not the case. The ultimate goal is to match the language on your web pages with the phrases that your audience uses when they search.


For instance, you’d not find a plumber advertising that he’s skilled in fixing sillcocks. Instead, he’d simply state that he can fix outdoor faucets. While the two phrases refer to the same service, they use different language styles.


Understand the Concept

Search engines want to provide relevant results with high-quality content to their customers. Thus, you should focus on making your web pages read-worthy so that Google and other search engines can serve them as those relevant results.


This calls for a few things. For starters, you will not be using keywords on your site so much so as you’ll be using specific keywords on individual pages.


Keep in mind that search engines serve up individual pages. As such, you should optimize each web page on its own. Your website will only rank highly if the different web pages are optimized.


Create a Map

This step is crucial as it prevents you from duplicating individual keywords and keyword themes. It also makes it easier to view all your website’s sections, architecture and how they all work together.


You can create this map using Excel or Google Spreadsheets. Simply insert a table with several columns. You should have a column for the name of each web page, another for its URL and another for the keywords. The last column should have the local search volume. The last two columns are to meant to help you judge the value of every keyword.


Wrap Up

If you want your website to be ranked in search engines, then you need to perform a keyword research to help you find the right phrases to optimize. Use keywords that attract prospective readers and clients to your site. This will not only help your website to rank highly but also drive more traffic, which could lead to higher conversions.