What are Backlinks and Internal Links?

Building Backlinks

Also referred to as inbound links or incoming links, backlinks are any links created when a certain website links to another. The link to the external website is what people call a backlink.  They are particularly important for SEO since they act as a “vote of confidence” from other websites. In other words, it’s like having several websites vouch for your content, products, services and everything else you’re offering on your own site.

This means that if several sites link to several of your webpages, they will be driving more traffic to your site. In fact, backlinks have a direct impact on a site’s visibility and ranking position. But it matters which websites are vouching for you.

Why are Backlinks Important?

Before we delve into the perks of having backlinks, you should know that a lot has changed regarding these links in the past few years.

Initially, even backlinks from low-quality websites helped to increase a site’s visibility. But since the invention of Google’s Penguin Algorithm, this landscape changed significantly.

As an example, if your website is about backpacking, then you need not link to web pages talking about kitchen tools. These will be of no use. Instead, you should link to websites that are authoritative and relatable. Here are some more advantages of creating backlinks:

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Backlinks Increase your Visibility

The basic explanation to this is: Backlinks are how search engines, particularly Google, find you. In the same way you’d use a map to get to a new town, Google uses backlinks to find and index your pages on your site.

Think of it this way:

You’ll have a higher chance of finding the new town if it’s connected to other towns, right? If you were looking for a town situated in the middle of nowhere, it would take forever to discover it.

This is how these links work: by increasing your likelihood of being discovered quickly. This translates to faster indexing and a higher ranking.

Backlinks Act as Reputation Management Tool

Building backlinks for your website is very important for SEO. Essentially, these links are one of the ways that Google and other search engines use to determine how reputable your site is.

These search engines do their best to point Internet users in the direction where they’ll get answers to their queries. This means that they would never direct them to low-quality websites. Instead, they point them to renowned websites with a good reputation. And do you know how you can make your website more reputable? Through Link Building.

Key Takeaway

A backlink is when another website mentions another website in their blog posts or pages. Although time-consuming, building this type of links plays an important role. It shows readers that you have read-worthy content. Also, it increases your visibility and rankings in search engines.

What are Internal Links?

Internal links connect all the pages of your website together so the user has a good experience when viewing your website.  One pages leads to another.  Internal links help your website flow smoothly.