Can you do SEO yourself?
If you are just starting your business or you are facing financial challenges, it may be difficult to hire a professional. Can you do SEO yourself? Probably not. Most business owners have enough on their plate just running their business. They don’t have the time it takes to learn a whole new skill set. Plus, you would have to keep up with the constantly changing algorithms that the search engines use. The best option at this time is NOT to look for cheap, low-quality SEO services, but to think about the goals you have for your business. Hiring cheap, low-quality SEO services just wastes the precious resources that you have.
Talk to your SEO expert about your situation. See if you can work out a plan that will grow with you. After a few months of quality SEO services, you may find that you have more customers. Then you can afford the ongoing SEO services that you need to be successful. Investing in quality SEO services is one of the best investments you can make for your company.
What Can You Do Yourself?
Post Great Content on Your Website
It is important to be consistently adding valuable content to your website. The more content you have, the more you look like an authority in what you do. Add pictures, videos, and great articles. This will greatly help your website become more interesting to people who find your site.
Understand your Target Client
It is important to know the age, sex, location, and the need of your potential clients. When you know who you are talking to, you can use the right keywords and the write content they will appreciate. To do this, you need to think like your clients. What would they do to get the information they want? What type of questions are they asking on platforms like Quora? With this information, you’ll be able to make your website the best source of all their answers.
Use the Right Keywords
After you get an understanding of what your potential clients want, you’ll be able to know the right keywords to use. You will be able to use keywords that appear in most searches and as a result, more clients will access your website. Use your keywords in the articles and article titles you add to your website.
If you are not sure about the right keyword to use for your content, you can use tools such as Google Keyword Planner or Ubbersuggest.
Build and Maintain Your Social Media Presence
With social media, it will be possible to have a more personal connection with your potential clients. Most of the people today use Facebook, Twitter, and Instagram daily and when you are able to make these people follow you, convincing them about your brand will be easier. You can post links to your website on your social media pages. This will make it easier for clients to find you. By starting with multiple platforms, you will be able to know the one that bears more fruits and concentrate more on it.
Though there are a few people that have tried handling their SEO needs and succeeded, most of the people fail as SEO requirements keep changing. You need to work with the SEO company to get more traffic and more conversions.